Atelier New Regime

Atelier New Regime is a Montreal-based streetwear brand founded in 2009 by Setiz Taheri and brothers Koku and Gildas Awuye. The young street-savvy trio have audaciously taken their business to the next level by opening their first store in St.-Henri, historically a blue collar area of town but now a part of town that’s in full gentrification mode. TMC designed and produced the furniture and lighting throughout the boutique as well as the custom racking and hangers. 

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