Archive café-boutique


After 5 years of existence on the streets of Villeray Mtl, Archive wanted to expand to better accommodate regulars, by doubling its size and adding a café.
For their first collaboration, Ethos and The Make Co. joined forces to deliver a truly integrated project. The Make Co. was responsible for redefining the interior design and shopping experience, while Ethos has taken charge of the company’s ever-evolving visual identity.
The changes include a major expansion of the commercial space with new custom furniture and fixtures, and special areas for a coffee bar, baked goods, and a surf zone. Updates also included the creation of a new logo, signature, and colour palette, the design of loyalty cards, coffee cups, and bags, and the creation of an external mural.


Brand Identity: Rachel Lecompte and Gabriel Lefebvre, ethos

Interior Design: Daniel Finkelstein, The Make Co.

Photography: Cindy Boyce

Clients: Myriam Granger and Sebastien Burns, Boutique Archive

Boutique Archive 4